2024 was a great year for Landmeco, where the company not only exceeded its own expectations. With solid revenue growth and a positive bottom line, Landmeco is ready to invest further in the future.

‘We are extremely pleased that our strategy has proven to be effective. We have gained a better position in the markets we have been focusing on, and this has given us a solid foundation for the future,’ says CEO Anders Kristian Andersen.

In 2024, Landmeco delivered revenue growth of 60 per cent, and although expectations for 2025 are not quite at the same level, ambitions are still high.

‘If we can achieve a revenue increase of 40-50 per cent in 2025, we will be very satisfied. The most important thing, of course, is that our profitability can keep up,’ Anders Kristian Andersen explains.

Expansions on several fronts

Landmeco is working on an expansion in 2025, and already in the first quarter a new 1,100 square metre hall will be built to create more storage space.

The growing interest in Landmeco’s products has also meant that Ølgod has expanded to two shifts on many processes.

‘We will also be looking at 3-shifts in our production lines. That said, it’s not just our production facilities that are being expanded. We’re also working to expand our collaboration with partners and subcontractors. This close co-operation will help us maintain our commitment to having the shortest delivery times in the industry,’ says Anders Kristian Andersen.

Part of the strategy also involves looking at the possibility of establishing a presence abroad. Initially, an assessment will be made of whether there should be a physical warehouse facility in the USA by the end of 2025.

Focus on employees and recruitment

With growth comes a need for more employees. In 2024, Landmeco hired more than 20 new employees worldwide, and this development will continue in 2025.

‘The goal is to have 10-15 more employees by the end of 2025, and it’s production, warehouse, back office and staff functions that need to be strengthened,’ says the CEO.

New markets and greater visibility

Landmeco has seen an increase in demand in recent years as more and more countries focus on free-range chickens.

The US has been an important market, but Landmeco also sees growth opportunities in Eastern and Southern Europe, including Poland, Romania, Spain and France.

‘Germany is not yet among our largest markets, but we have just added two new employees there and we see a lot of interest in the German market,’ he explains.

Landmeco has also expanded its network in a number of new markets such as Moldova, Saudi Arabia, Turkey, Portugal, the British Isles, India and Canada.

At the same time, the company has increased its visibility at trade fairs, actively participated in customer industry events and invested more aggressively in marketing.

Another important part of the 2025 strategy is an increased focus on ESG reporting. Landmeco will also continue to strengthen its presence with customers and improve service levels.

‘Over the past two to three years, we have worked hard to be present with our customers and in our markets. We will continue to do so while optimising our service and sustainable initiatives,’ says the CEO, who mentions the collaboration with JVR Consult.

‘JVR Consult plays an important role for us in several areas. They help us with everything from developing a holistic marketing strategy to branding, social media, the use of AI, ESG and preparing for the major trade fairs we attend. Their strength lies in their ability to cover many different areas with high quality.’

Text: Journalist Mikael Sand, JVR Consult. Tel: 30561992. Mail: ms@jvrconsult.dk.